Effective Date: 1-10-2019<\/p>\n\n\n\n
Entrata, Inc. and its affiliated entities (collectively, “Entrata”, “we”, “us”, “our”) are committed to protecting individual privacy and maintaining the trust of our business clients(“Clients”), our Clients’ end users and residents (collectively, “End Users”), the actual users of our services who are employed or contracted by our Clients (“Client Personnel”), and visitors to our websites (collectively, “Visitors”). It is important to us that we provide transparency regarding our collection, use, and disclosure of Personal Information (for purposes of this Privacy Policy, we use the California Consumer Privacy Act\u2019s (\u201cCCPA\u201d) definition of \u201cPersonal Information\u201d.<\/p>\n\n\n\n
To help us meet this commitment to you, we have created this Privacy Policy (“Privacy Policy”). This Privacy Policy governs data protection matters across our suite of products and services (collectively, the “Entrata Platforms” or “Platforms”), including data provided by Visitors to the websites we control and which link to this Privacy Policy (“Entrata Sites”). This Privacy Policy, along with our Terms of Use, form an integral and binding part of our relationship with you.<\/p>\n\n\n\n
Please Note:<\/strong> This Privacy Policy does not govern our processing of Personal Information\/Personal Data covered by the EU General Data Protection Regulation (GDPR). You can view our EU Privacy Policy here<\/a>.<\/p>\n\n\n\n This Privacy Policy describes how we use, share, and protect the Personal Information of Clients, Visitors, and End Users who visit the Entrata Sites. It also describes the rights and choices regarding use, access to, and correction of Personal Information available.<\/p>\n\n\n\n Entrata provides its Platforms for use by our Clients, which are typically residential and commercial real estate property managers and property owners. Our Clients use our Platforms for many purposes, such as to manage the leasing lifecycle, and to facilitate communication with their End Users. Entrata typically has no direct relationship with our End Users; we simply process and store our End Users\u2019 Personal Information (\u201cClient Data\u201d) on our Clients\u2019 behalf, as their service provider, while the Clients are responsible for the processing. Any use of Client Data by us is carried out pursuant to an agreement (and\/or our applicable Terms of Service) in place between Entrata and our Client.<\/p>\n\n\n\n If you, as an End User, have any questions or concerns about the data handling practices of an Entrata Client using our Platforms to process and store your personal information, please contact the relevant Client directly.<\/p>\n\n\n\n Our ProspectPortal Platform permits our Clients to create their own websites, which facilitate communication and transactions between prospective and current tenants and our Clients. While these websites are built using our Platforms, and Client Data obtained through these websites are stored on our systems, this data is considered Client Data and is governed by our Clients\u2019 privacy notices\/policies.<\/p>\n\n\n\n Finally, our Entrata Sites may contain links to other third-party websites. The information practices and content of such third-party websites are governed by their own privacy notices. We encourage you to review the privacy notices of such third-party websites to understand their information practices.<\/p>\n\n\n\n We may collect Personal Information in various ways, such as when you: enter into a transaction or contractual arrangement with us; participate in Entrata\u2019s programs or activities; provide data at industry events and trade shows; visit our facilities or we visit you at your offices; contact our customer services; or in connection with your inquiries and communications with us. We may also collect Personal Information from other sources, including the Client, data companies, publicly accessible databases, and joint marketing partners.<\/p>\n\n\n\n We have created the following table to help you understand the categories of Personal Information that we are responsible for, and process:<\/p>\n\n\n\n We do not use Personal Information for purposes that are materially different to the purposes for which they were originally collected, as set out in Section 2. If these purposes change in the future, we will provide you with notice and a request to consent to (or an opportunity to opt-out of) this new use where so required by applicable law.<\/p>\n\n\n\nAPPLICATION OF PRIVACY POLICY<\/h3>\n\n\n\n
Important to Note:<\/h3>\n\n\n\n
WHAT INFORMATION WE COLLECT AND WHY<\/h3>\n\n\n\n
Categories of Personal Information:<\/th> Specific Types of Personal Information:<\/th> Source:<\/th> Why We Collect It \u2013 Our Purposes<\/th><\/tr> Client Personnel Information<\/td> Contact Information:<\/strong> First and last name, email address, employer, phone number (work), physical address (work), job title.
Marketing Preferences and Customer Service Interactions:<\/strong> Marketing preferences; responses to voluntary surveys.
Operational Data:<\/strong> Transactions, sales, purchases, uses, supplier information, credentials to online services and platforms, and electronic content produced by individuals using company systems, including online interactive and voice communications such as blog, chat, webcam use, and network sessions.<\/td>Directly from our Clients and Client Personnel<\/td> Communicate with Clients and Client Personnel for the purpose of supporting our contractual relationship. This includes:
1. Informing Clients about our various Platforms and solutions, and providing access to our Platforms where the Client enters into an agreement with us.
2. Providing back-end access to the Platforms for Clients and Client Personnel
3. Tracking and responding to Clients\u2019 inquiries, reports, reviews or correspondence regarding products and services.
4. Administering Client account(s).
5. Providing and improving our customer service.
6. Facilitating communications generally in the context of our business activities.
7. Sending administrative information to Clients, such as changes to our terms, conditions and policies.
8. Enforcing our Terms of Use and any other contractual terms and conditions that govern the relationship between Entrata and our Clients.
9. Continuously improving, customizing and personalizing our Platforms.
10. Analyzing and improving the safety and security of our Platforms.
11. Supporting internal Entrata operations, including CRM and Client technical support.
12. Connecting with vendors via APIs to allow vendors to provide specific services directly to Clients.
13. Providing Clients and Client Personnel with access to our App Store\u2019 to allow Clients to directly enable external applications.
14. Carrying out machine learning, data extracting and loading data in data warehouses, in order to support Entrata enterprise software, data access, modifications, operations, and provide access to third parties via secure integrations.
<\/td><\/tr>Prospective Client Personnel Data<\/td> First and last name, email address, employer, phone number (work), physical address (work), job title.<\/td> Directly from Prospective Client Personnel.<\/td> Contact prospective Clients in order to set up demos of our Platforms. This includes:
1. For marketing purposes, such as re-engaging with prospective Clients who have expressed an interest in our Platforms.
2. Administering account access to our Platforms.
3. Responding to inquiries, for example, when you send us questions, suggestions, compliments or complaints, or when you request further information about our services
<\/td><\/tr>End Users<\/td> Contact Information:<\/strong> Name.
Survey Responses<\/strong><\/td>Directly from End Users in response to voluntary surveys.<\/td> Platform improvement and marketing purposes (to Potential Clients).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n HOW WE USE PERSONAL INFORMATION<\/h3>\n\n\n\n